As designers, a vital part of our job is to communicate our vision with other collaborators, clients and suppliers. The way we do this is just as important as the idea itself.
We’re constantly reminding ourselves that having a brilliant idea is only part of the designer’s challenge. Communicating that idea well enough to persuade someone to invest their time and money is another (often overlooked) challenge. Poor communication means many great ideas don’t make it further than the drawing board.
By using graphic visual representations and new kinds of information mapping, designers have created gorgeous infographics that can help us understand the world around us better. It’s refreshing and inspiring to have what can sometimes be boring, but necessary, information communicated in such an interesting way.
Two of my favourite books in the studio library (‘Envisioning Information’ and ‘Visual Explanations’ by Edward R. Tufte) show many inspiring examples of how a story was told and the impact this had on its outcome. Another book I refer to a lot is ‘Information Is Beautiful’ by David McCandless. Inside, he asks:
“Swamped by information, I was searching for a better way to see it all and understand it. Why not visually?”
As designers, a vital part of our job is to communicate our vision with other collaborators, clients and suppliers. The way we do this is just as important as the idea itself. Compelling infographics not only make complex ideas accessible and immediate to others, but helps us to have a clearer picture of what we are trying to achieve.
Below are some links to interesting pieces on how we read and understand information.