The kind of clients we work with…

  • Comcast
  • EE
  • Everything Everywhere
  • Fido
  • Imperial College London
  • Innovation RCA
  • LG
  • Orange UK
  • Rogers
  • Sony Ericsson
  • Tesco
  • Xfinity

And the kind of work we do with them…


When it comes to creating great work, there’s no magic formula or one-size-fits-all solution. Every client has a different vision, and every brief poses a new challenge. That said, our work process tends to fall into three broad stages.

Design Thinking

Design thinking adds value by harnessing creativity and exploring a range of approaches. We apply these to each commercial context to encourage innovation and promote growth. At this stage, we’re looking for deep insights and first-hand understanding of the problems, needs and opportunities.

  • User Insight Research
  • Shadowing
  • Cultural Diaries
  • User Scenario Development
  • Market Benchmarking
  • Trend Forecasting
  • Brief Writing
  • Dynamic Market Mapping
  • Customer and Staff Journey Mapping
  • Opportunity Definition
  • Store Audits
  • Visual Business Cases
  • Experience Strategy

Design Creation

This is where new concepts are conceived, defined, developed, visualised and communicated. We use a host of creative techniques to filter out the best ideas and make sure they meet the brief. And we apply imagination and intuition to bring our ideas to life. We create new concepts in the following areas:

  • Flagship Stores
  • Laboratory Stores
  • Roll Out Stores
  • Prototype Stores
  • Pop-up Stores
  • Shop-in-Shop Concessions
  • Kiosks
  • Point of Sale Displays
  • Exhibition Stands
  • Event Environments
  • Exterior Facades

Design Delivery

This stage covers final prototyping, signing off, production, opening and ongoing support as the store becomes operational. We inspire, direct and guide everyone involved to make the design creation a reality, making sure that we stay true to the original vision. Ultimately, we make sure the end result works for all stakeholders.

  • Design Guidelines
  • Store Roll out Design Drawing Packages
  • Fixture Drawings for Manufacture
  • Tender Management/Review
  • Manufacture and Supplier Guidance
  • Prototype Review
  • Value Engineering
  • Staff and Stakeholder Training
  • Store Reviews