We understand how things are made

Our industrial design background provides a valuable link between brands and manufacturers — we speak both languages. We work closely and collaboratively with suppliers and manufacturers to get the best from them. Good suppliers enjoy working with us, we provide the information they need and clear design direction. This leads to reduced production costs, better quality, lower maintenance, and easier installation. We provide unbiased support so projects stay true to the design, but also meet budgets and deadlines.

Our roots are in industrial design

We have a deep understanding of manufacturing processes and materials, so we can help clients understand the issues, options and resulting impacts that come from realising a design in production. This expertise also means we can communicate effectively between clients and manufacturers and suppliers. We act as design champions, seeing the complete picture, and making sure the build and construction stays true to the design intention.

We’re bi-lingual and are fluent in both design and manufacturing.

Value in, cost out

Clients often ask us to find ways to reduce costs without compromising on functionality or design. With our deep understanding of manufacturing processes and materials, we can help our clients understand the pros and cons, the implications of compromises, and the impact that any changes would have. We work closely with manufacturers to find ways of reducing costs without affecting the integrity of the design.

During the manufacturing process Quinine directed the manufacturer, reducing the production cost by over 20% yet we still landed the original design we signed off.

Senior Director Store Format, Fido Solutions 

How, what and why

Too often, manufacturers re-interpret a design to fit in with their own processes and preferences. This results in compromise, and ultimately, a customer experience that doesn’t reflect the initial design vision. Many different processes and materials can be used to achieve a similar result. We understand what’s most appropriate for specific designs, timings and budgets, finding the right approach for the design.

Understanding all the manufacturing process, from mass to batch to one offs, means we know when to use them.

Knowing the rules and when to break them

We look at manufacturing differently to manufacturers. We understand the implications or possible consequences of using a particular material or process, and can help our clients make informed choices. We always consider the manufacturing process from the outset, which saves time and money in the long term. Our expertise allows us to challenge the norm, and consider how things could be made in a more efficient or cost-effective way, responding better to a design brief.

Knowing what to add and exactly how much can make all the difference.