What is Experiential Retail?
The retail sectors' latest buzzword ‘experience’ has been over used and under qualified. What does it actually mean? How do you define the retail experience that is right for you? Today, more and more brands aim to create meaningful, unique or engaging retail experiences as a way to build loyalty, trust and increase lifelong value.
The word ‘experience’ means different things to different people - so how do we define and quantify the experiential retail environment? This is where retail experiential marketing steps in.
Our webinar series explores what 'experience' means in physical retail today. Join Ian Johnston, Creative Director and Founder and Alex Whitlow, Design Director at Quinine as they discuss different types of retail experiences. Using insights and examples they will explore terminology and frameworks that define those retail experiences and uncover the benefits retail experiential marketing will bring to your business.
The webinar format…
We have some great insights into retail experiential marketing. We will share these through our easy to access webinar series of twenty minutes of insights, followed by Q&A.
With retailers focusing on creating immersive and engaging interactions in store they overlook the value in defining the simple parts of the customer journey that make up a good retail experience.
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