Plant-based compound that prevents infectious biofilm formation
As Christmas is soon approaching and festive adverts dominate our screens, there’s an additional process shaping the holiday magic: artificial intelligence. AI is altering how brands connect with audiences, from crafting personalized stories to powerful visuals. Ben Clayton, CEO of Media Medic and an expert in forensic audio and video analysis, has been analysing how AI has infiltrated Christmas this year, and what this means for consumers and brands alike. He outlines the main themes to Digital Journal. AI and Christmas, it’s a mixed bag “AI is everywhere right now, and the holiday season is no exception. AI makes things slicker, more engaging, and, let’s be honest, a bit magical. Whether it’s creating picture-perfect turkey dinners for food brands or those super cute CGI characters in adverts, it’s impressive stuff. It’s a massive win for creativity and efficiency,” Clayton explains. Clayton continues: “But, there’s always a but, there’s something to be said for the human touch. AI can create incredible visuals and heartwarming stories, but it doesn’t always capture the true essence of the holidays. AI is great at spreading festive vibes far and wide, but what happens when everything starts to feel algorithm-driven? Will people still feel the magic if they know their favourite ad was written by a machine? Or if that heartfelt message came from a data set?’’ Clayton’s research identifies the industries that are exploiting AI most greatly: Top 10 Industries during Christmas and Holiday season with the highest AI adoption rates E-commerce Leads the Pack : With 81 percent AI adoption, this sector dominates holiday sales, driven by personalized ads, product recommendations, and optimized logistics. In second place is Electronics and Retail . Both industries heavily rely on AI for product showcases, inventory management, and tailored promotions, ensuring customer engagement during the holiday rush. Third spot is occupied by Entertainment and Toys . While these sectors utilize AI for content curation and marketing, their adoption rates are slightly lower due to traditional creative processes and manufacturing timelines. Clayton has also tracked which forms of marketing and advertising have been most greatly influenced by artificial intelligence. Top 20 Christmas Campaigns Ranked by AI Use The top 20 advertising campaigns with the highest AI uses: The darker side of AI during the holidays Clayton also warns of how AI can be abused: “You know, it’s easy to get caught up in the magic of what AI can do, especially at Christmas, but there’s a flip side we can’t ignore. If someone wanted to use AI or deepfakes to spread misinformation or stir up trouble, it could seriously mess with the trust and joy that define this time of year.’’ As an example, Clayton draws on: “Imagine a fake ad circulating online showing a beloved brand saying or doing something controversial, it could tank their reputation in hours. The problem is, deepfakes are getting scarily convincing. AI-generated voices and videos can look and sound so real that even a savvy viewer might struggle to tell the difference. And when it’s done maliciously, it’s not just about ruining holiday cheer, it can undermine trust in media altogether.’’ Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news.Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.
India's former prime minister Manmohan Singh, architect of economic reforms, dies at 92SATURDAY'S BOWL GAMES
Troy scores 21 points in less than 2 minutes in the fourth quarter to beat Southern Miss 52-20
Expert shares 5 key thoughts on the impact of Trump 2.0 on autos
Barclays PLC grew its holdings in Ichor Holdings, Ltd. ( NASDAQ:ICHR – Free Report ) by 377.6% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 56,787 shares of the technology company’s stock after purchasing an additional 44,897 shares during the quarter. Barclays PLC owned about 0.17% of Ichor worth $1,808,000 as of its most recent filing with the Securities and Exchange Commission (SEC). Other institutional investors and hedge funds also recently made changes to their positions in the company. Louisiana State Employees Retirement System boosted its stake in Ichor by 15.1% during the second quarter. Louisiana State Employees Retirement System now owns 16,800 shares of the technology company’s stock worth $648,000 after acquiring an additional 2,200 shares in the last quarter. Bank of New York Mellon Corp lifted its stake in shares of Ichor by 11.4% in the second quarter. Bank of New York Mellon Corp now owns 248,346 shares of the technology company’s stock valued at $9,574,000 after buying an additional 25,432 shares in the last quarter. Principal Financial Group Inc. grew its holdings in shares of Ichor by 8.3% during the second quarter. Principal Financial Group Inc. now owns 165,410 shares of the technology company’s stock valued at $6,377,000 after buying an additional 12,705 shares during the last quarter. Natixis Advisors LLC raised its stake in shares of Ichor by 51.0% in the second quarter. Natixis Advisors LLC now owns 42,433 shares of the technology company’s stock worth $1,636,000 after purchasing an additional 14,326 shares during the last quarter. Finally, Rhumbline Advisers boosted its holdings in Ichor by 8.4% during the 2nd quarter. Rhumbline Advisers now owns 99,197 shares of the technology company’s stock worth $3,824,000 after acquiring an additional 7,669 shares during the last quarter. Institutional investors own 94.81% of the company’s stock. Analyst Ratings Changes ICHR has been the subject of several recent analyst reports. DA Davidson initiated coverage on Ichor in a report on Thursday, September 26th. They issued a “buy” rating and a $50.00 target price for the company. B. Riley restated a “buy” rating and issued a $38.00 target price (up from $36.00) on shares of Ichor in a research note on Tuesday, November 5th. TD Cowen boosted their price target on shares of Ichor from $35.00 to $40.00 and gave the company a “buy” rating in a research report on Tuesday, November 5th. Finally, Oppenheimer initiated coverage on shares of Ichor in a research note on Wednesday, September 25th. They set a “market perform” rating and a $35.00 price objective for the company. Two research analysts have rated the stock with a hold rating, five have assigned a buy rating and one has given a strong buy rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $42.57. Ichor Stock Down 1.6 % Shares of NASDAQ ICHR opened at $31.37 on Friday. Ichor Holdings, Ltd. has a 12 month low of $26.40 and a 12 month high of $46.43. The company has a current ratio of 3.64, a quick ratio of 1.69 and a debt-to-equity ratio of 0.18. The firm has a market capitalization of $1.06 billion, a price-to-earnings ratio of -33.73 and a beta of 1.93. The business has a 50-day moving average of $31.27 and a 200-day moving average of $32.27. Ichor ( NASDAQ:ICHR – Get Free Report ) last released its quarterly earnings results on Monday, November 4th. The technology company reported $0.12 earnings per share for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. Ichor had a negative return on equity of 2.14% and a negative net margin of 3.51%. The business had revenue of $211.14 million for the quarter, compared to the consensus estimate of $203.24 million. During the same quarter last year, the business posted ($0.09) earnings per share. The company’s revenue for the quarter was up 7.3% on a year-over-year basis. Sell-side analysts expect that Ichor Holdings, Ltd. will post -0.1 earnings per share for the current fiscal year. Ichor Profile ( Free Report ) Ichor Holdings, Ltd. engages in the design, engineering, and manufacture of fluid delivery subsystems and components for semiconductor capital equipment in the United States and internationally. It primarily offers gas and chemical delivery systems and subsystems that are used in the manufacturing of semiconductor devices. Recommended Stories Five stocks we like better than Ichor What Are Dividends? Buy the Best Dividend Stocks S&P 500 ETFs: Expense Ratios That Can Boost Your Long-Term Gains Expert Stock Trading Psychology Tips How AI Implementation Could Help MongoDB Roar Back in 2025 Procter & Gamble (NYSE:PG) Pulls Back After Shaky Guidance Hedge Funds Boost Oil Positions: Is a Major Rally on the Horizon? Receive News & Ratings for Ichor Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Ichor and related companies with MarketBeat.com's FREE daily email newsletter .BRS leader denies money laundering in ED case against KTR