Ian Johnston Speaks at Retail Week's Interiors Summit
Quinine shared the stage with some of the leading retail industry names during Retail Week's Interior Summit on 3 November 2016 to discuss leading industry trends, including experiential retail.
Quinine's Founder and Creative Director, Ian Johnston, spoke in the afternoon in a panel discussion that was chaired by Stores Editor of Retail Week, John Ryan entitled:
With the growing demand on bricks and mortar, how should experience and transaction come together in-store?
The discussion itself highlighted the juxtaposition between the need for retail strategies to enable the bottom line for the business, whilst feeding the ever-growing consumer demand for experiences and face-to-face contact.
We are sharing here five of the most pertinent take-outs that we believe are highly relevant as we step into a busy global retail market in 2017:
1. Creating 'theatre' in store helps give permission for customers to touch and interact.
2. Customers don't always know what they need when they come to store, so stores need to provide insights that inspire confidence.
3. Innovation is beyond transaction; retail needs to look at new ways to inspire customers through the use of experiential retail so that they love to be in-store.
4. Designing from the ground up can enable a consideration of community needs in order to create truly engaging spaces.
5. And finally, our take on the purchasing experience is that to should be immersive. It is perfectly captured in the following Chinese proverb:
"Tell me and I'll forget, show me and I'll remember, involve me and I'll understand"
We're looking forward to sharing Quinine's experiential retail approach at future events and will keep you posted!