Of the many emerging retail trends of recent years, few resonate as deeply today as an authentic and localised store experience. The disruption brought about by the pandemic has reminded both consumers and retailers about the power of community.
The cookie-cutter retail model has been losing relevance for some time, and the pandemic and associated affection for local experiences has accelerated this shift. Consumers now want a more unique, personal and localised store experience.
As they strive to maintain loyalty and trust with their customers, larger national and international retail brands are now adapting to follow independent retail’s lead.
In this report, we outline a series of interventions that demonstrate how retailers are integrating themselves more deeply into the fabric of the community and are making the physical store experience more local.
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