Solutions, Services, and Social Action. Can Store Design Make a Difference?
In this multi-topic interview retail thought leader and Forbes columnist, Carol Spieckerman talks to our Founder and Creative Director, Ian Johnston. The podcast is now available to download or listen to here.
While brick-and-mortar retail is primed to benefit from pent-up demand in a post-pandemic world, should transactions be the only end game? Stores can play a powerful role in promoting causes, showcasing solutions and services, and fostering employee engagement, yet realizing the potential requires a shift in priorities. Ian and Carol discuss how placing a higher priority on achieving higher purposes benefits retailers across every channel.
The episode wraps up with Ian giving his fresh take on multi-format retail, sustainability’s next act, the limits of localisation and other hot topics