Diversity and inclusion
Driven by a shift in consumers’ expectations, Diversity and Inclusion are becoming increasingly more important for businesses globally. Does it really matter that this is a response to commercial pressure or a higher moral duty? This shift by businesses is both encouraging and necessary. Fed by our belief that retail experiences play a role in defining our broader social interactions, we have been asking ourselves how corporate Diversity and Inclusion policies translate into the physical retail environment and customer experience.
If you would like to know more about Quinine and how design research can positively impact your customers’ in-store experience, please get in touch.