• Download Let's Get Phygital

    22038 PHYGITAL REPORT WEB SOCIAL ASSETS INDEX HUBSPOT DARK

Let's Get Phygital

Insight Report Download


The search for the optimum retail experience continues to evolve for all brands. In recent years omnichannel and experiential retail have been two of the buzzwords circulating amongst retailers and retail designers alike. Today, ‘phygital’ experiences are what forward-thinking retailers are aspiring to achieve, the buzzword that refers to the combination of digital and physical in retail.

This use of digital in the physical store is by no means a new idea. Digital technology has allowed shoppers to pay with credit cards since the mid-eighties. However, digital technology has evolved exponentially to facilitate more engaging experiences inside a physical store, inspiring a new term, but ‘phygital’, in essence, has existed for decades.

In our ‘Let’s get Phygital’ report we share eight principles that retailers should consider when delivering long-term, strategic phygital experiences in their retail stores.

Complete the form to download your copy today.

If you would like to know more about Quinine and how design research can positively impact your customers’ in-store experience, please get in touch.

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