The Smart Shopper and the Value Gap
We’re all smart shoppers, seeking value beyond price, quality and convenience with every brand engagement.
With customers’ expectations of value constantly changing, Customer Service Expert Shep Hyken interviews Ian Johnston for his ‘Amazing Business’ podcast, where they discuss the importance of building trust and loyalty by designing meaningful customer engagement and moments of delight that will not only help meet but exceed their expectations.
Catch the episode here: The Smart Shopper and the Value Gap
Enjoy the debate!