A collection of thought pieces, observations and opinions on the evolving retail landscape

The customer is king, and they sit centrally of our thinking, but you need to look through various lenses to create a successful retail strategy.

The best retail designers are not only great ideas people, they’re also highly skilled at explaining and selling in their concepts.

A well-designed store, one that takes into account the staff perspective, can raise staff morale, increase productivity and loyalty, and ultimately create a better customer experience.

A site specific theatre experience is immersive, engaging, and gets you physically involved. It was a very powerful experience — one that should be used far more in retail environments.