A collection of thought pieces, observations and opinions on the evolving retail landscape

In the next episode, we will tackle ‘educational’ customer missions. These are retail experiences that also offer self-improvement or learning opportunities. We look at how they work and their value...

Place and Customer Journey. Here, we will explore how getting the basics right first is key to any in-store experience and customer journey. This relates to how the store works...

People, Place and Time. In the first of our episodes, Ian and Alex dissect the industry catchphrase of the moment, ‘experiential retail’. What is it, and why is everyone talking...

A retail design theory that we often get asked about, especially here in the UK, is the ‘Right Turn Preference’. Also known as the ‘Invariant Right’ this is a principle...