The impact of diversity and inclusion on your physical store strategy
Here, we will examine ‘escapist’ customer missions, where people shop for the sake of it, or just to be immersed into the retail landscape for a few hours. We’ll unpick...
Why transforming an existing retail format might be a better idea than starting from scratch
Place and Customer Journey. Here, we will explore how getting the basics right first is key to any in-store experience and customer journey. This relates to how the store works...
A retail design theory that we often get asked about, especially here in the UK, is the ‘Right Turn Preference’. Also known as the ‘Invariant Right’ this is a principle...
Many features of the everyday objects and environments we encounter lead to us making quick judgements about them, sometimes without even realising that we have.
The Golden Ratio references a proportion that we as human beings have a strong preference for.
The customer is king, and they sit centrally of our thinking, but you need to look through various lenses to create a successful retail strategy.
A well-designed store, one that takes into account the staff perspective, can raise staff morale, increase productivity and loyalty, and ultimately create a better customer experience.
Having a brilliant idea is only part of the designer’s challenge. A vital and often overlooked aspect of the job is how we communicate that vision to clients, collaborators and...
Priming is an effect based on the activation of ideas, principles and concepts in ones memory.
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