Quinine - Our Perspectives

A collection of thought pieces, observations and opinions on the evolving retail landscape

Our Perspectives

The articles below are inspired by the projects we work on, the places we go, and the people we meet. We are posting them here to share our ideas and encourage a deeper debate. Please get in touch to continue the conversation.

Our Perspective

The Happiness Circle

When it comes to retail, our mindset has totally changed in the past decade or so. Anywhere in the world you care to mention, people have embraced a new digital and mobile lifestyle, brought about by an accelerated uptake of new technologies. We now expect to be able to shop anytime, anywhere and through a variety of different channels. At Quinine, we believe that understanding how physical retail fits into customers lives will be the key to success for the next few years or more.

Design principles Contour Bias

Many features of the everyday objects and environments we encounter lead to us making quick judgements about them, sometimes without even realising that we have.

Thought Leadership The problem with RFPs

Most people will tell you that this type of engagement is a waste of time and money, for both client and agency. So why do companies continue to use such...

Design Principles Life of Phi -- the Golden Ratio

The Golden Ratio references a proportion that we as human beings have a strong preference for.

Webinar Series What is Experiential Retail? Episode 03

In the third episode, we take a deeper dive into ‘functional’ customer missions. This is where it all started… with people going to a shop to achieve a particular goal...

Continue the conversation

Get in touch to discuss your thoughts and perspectives on creating meaningful retail experiences

A collection of thought pieces, observations and opinions on the evolving retail landscape

Our Perspectives

Continue the conversation