A collection of thought pieces, observations and opinions on the evolving retail landscape

Here, we will examine ‘escapist’ customer missions, where people shop for the sake of it, or just to be immersed into the retail landscape for a few hours. We’ll unpick...

Here, we will investigate ‘entertainment’ customer missions. These are curated events or participation opportunities in store. Using examples, we will demonstrate how the Retail Experience Framework can help retailers to...

Why transforming an existing retail format might be a better idea than starting from scratch

In the next episode, we will tackle ‘educational’ customer missions. These are retail experiences that also offer self-improvement or learning opportunities. We look at how they work and their value...